Recently I was interviewed by a local IT company and they asked me about my ideas and beliefs around good designs and web strategies. I thought you might be interested in my answers, so I've captured a few below.
What makes a good picture?
Imagination, to create an image that conjures a feeling, or emotion. To allow the viewer to immerse themselves and feel the way I feel when I am there taking the picture. To go beyond the visual and create a positive experience for the viewer.
Why is it important to incorporate a good design into a website?
A good web layout doesn't necessarily come naturally, applying good design principles allows a site to flow in a way that is easy for the user to experience. Applying creativity to that design adds to the experience to make it enjoyable, interesting and worth the visit.
Why should a company use a logo?
Sometimes Logos are important and sometimes they are not. With some companies their name is enough and a logo would seem unnecessary or over the top. Other companies however need to create a stronger brand identity and for them logos are part of establishing that identity.